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  4. Panel Discussion chaired by Cheryl Chickowski :The evolution in SPEX - creating innovative and attractive sponsorship and exhibition opportunities
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12 Dec 2018

Panel Discussion chaired by Cheryl Chickowski :The evolution in SPEX - creating innovative and attractive sponsorship and exhibition opportunities

Topics

Event sponsorship Exhibitions

Most associations offer SPEX packages around events, but many do not have a dedicated SPEX sales person. What is the latest thinking about SPEX sales and delivery and how is SPEX evolving. This discussion will focus on: Reviewing sponsorship models - moving away from "gold, silver, bronze" model to offering bespoke solutions.  What works well, what not so well. Activation of the deliverables and meeting and exceeding clients' expectations. Balancing the commercial and marketing needs of sponsors with the content and value of each event and without alienating members.

Most associations offer SPEX packages around events, but many do not have a dedicated SPEX sales person. What is the latest thinking about SPEX sales and delivery and how is SPEX evolving.

This discussion will focus on: Reviewing sponsorship models - moving away from "gold, silver, bronze" model to offering bespoke solutions.  What works well, what not so well. Activation of the deliverables and meeting and exceeding clients' expectations. Balancing the commercial and marketing needs of sponsors with the content and value of each event and without alienating members.

Ref:ENG18/TLK-7366

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