Sponsorship and Partnership Strategies for Event Growth and Revenue

Grow your event faster with smart sponsorship and partnership strategies

02 Mar 2026
by Linda Pereira

There is always pressure to maximise revenue and leverage partnerships for larger, more profitable, and more effective events. The huge work that goes into a flagship event should produce revenue that reflects the work and the prestige of your association.

In this session, senior events strategists will examine the current challenges and critical issues. From this session, each delegate, whether from a larger growing organisation or a smaller one, will learn new ideas to increase revenue and value.

  • Challenges of providing value
  • Challenges faced by delegates in creating and delivering what sponsors & partners want
  • Critical issues, facilitated discussion on how to address them
  • Examination of successes in: Sponsor packages, Partnership models, Pricing policies
  • Conclusions & Actions