01 Oct 2018

Michael Collins, Managing Consultant, Database Marketing Counsel

Michael Collins, talks about CRM systems, data management, member database management, importance of data for professional associations.

Michael Collins, Managing Consultant, Database Marketing Counsel talks about CRM systems, data management, member database management, importance of data for professional associations.     

 

Ref: VI020

Interviewee

Michael Collins
Michael Collins

Managing Consultant, Database Marketing Counsel

Michael Collins is a specialist providing consultancy and mentoring in data strategy and the use of marketing databases and CRM. He is a Chartered Marketer and a Lifetime Fellow of the Institute of Data and Marketing and has taught database marketing and CRM at several London university business schools