How an effective data strategy can support your organisation’s goals
Research has shown that 60% of the CRM initiatives that fail globally do so because of management’s lack of confidence in the data; hence the need for a formalised and documented data strategy that all departments of an organisation can buy into. In this presentation Michael Collins demonstrates the importance of an effective data strategy for your organisation and consider how it applies to all data. He explains the need for a structure of data governance and stewardship set in the context of an organisation-wide data culture.
The talk covers:
- The different types of data being used and their provenance
- The introduction of data governance and stewardship policies and processes and their impact
- Embedding a data culture where there may be resistance or lack of understanding
- The practicalities
- Training
Question & Answers following the previous Talks
This Q&A is for this Talk and the related Talk below.
Related Talks
Ref: ACUK18/TLK-7535
Speaker
