Marketing automation: Is your Association ready for marketing automation?
Marketing automation is the sending of relevant, time-released and responsive information to individual members and selected member groups. It helps associations understand the digital body language of their members and in turn provide them with the precise information they require. During this presentation Sarah will speak on how the Royal Society of Chemistry are marketing proactively for a unique member experience.
Selling the vision of marketing automation Forming the plan Getting your data fit for purpose Top tips for selecting a marketing automation vendor
Ref:TAC14/TLK-1993
