1. You are here:
  2. Homepage
  3. Resource library search
  4. Keynote: Does the cloud promise really deliver? Are you sitting on a Social Media time bomb?
Unchecked Talk
02 Jul 2014

Keynote: Does the cloud promise really deliver? Are you sitting on a Social Media time bomb?

Topics

Data management Social media platforms

You can lead a horse to water but you can’t make it drink… Or can you? Last year Fred presented ETIS’ new communications strategy focusing on a cloud-based integrated membership management platform with the goal of creating a more social, dynamic and collaborative online community that encourages a culture of ‘empowerment’ and ‘sharing’. Fred is going to give a very honest and frank ‘one-year-on’ examination of the lessons they learned throughout the process. Does the cloud promise really deliver? Are you sitting on a Social Media time bomb? Can you afford to be special? Is your data safe and more importantly do your members believe that your data is safe? At the end of the day it’s not about technology but people. It’s how well you do your homework, analysis, segmentation and understand users that will make it a success and not the technology itself.

You can lead a horse to water but you can’t make it drink… Or can you? Last year Fred presented ETIS’ new communications strategy focusing on a cloud-based integrated membership management platform with the goal of creating a more social, dynamic and collaborative online community that encourages a culture of ‘empowerment’ and ‘sharing’.

Fred is going to give a very honest and frank ‘one-year-on’ examination of the lessons they learned throughout the process. Does the cloud promise really deliver? Are you sitting on a Social Media time bomb? Can you afford to be special? Is your data safe and more importantly do your members believe that your data is safe? At the end of the day it’s not about technology but people. It’s how well you do your homework, analysis, segmentation and understand users that will make it a success and not the technology itself.

Ref:TAC14/TLK-1963

Return to listing

Related Resources