Member engagement is at the heart of every successful association. Building strong, lasting relationships with members requires a combination of strategic communication and data-driven insights. Leveraging both technology and personalised communication can help associations deepen the connections with their members, ensuring that members feel valued, while fostering loyalty and long-term retention.
This Talk explores how associations can maximise engagement by integrating technical tools with thoughtful communication strategies. Listen to Rose Garber, Member Relations Director at Railway Industry Association (RIA) as she shares RIA’s experience with enhancing their member relations through the combination of technical and communication tools. By balancing technology with a human-centric approach, organisations like RIA can build deeper connections, increase member satisfaction, and drive long-term retention. Rose discusses the role of CRM platforms, data analytics, and automation in identifying member behaviour trends and tailoring outreach efforts. She also shares best practices for leveraging the power of newsletters through personalisation and segmentation, ensuring that members receive relevant, timely, and valuable content.
Key topics covered:
- Leveraging CRM platforms and other engagement tools to track and analyse member interactions
- Utilising data analytics and insights to identify trends and tailor outreach efforts
- Effective communication strategies, including newsletters and content personalisation
- Keeping a human-centric approach to foster deeper member relationships
