Creating valuable and reliable content with AI – Why join our session
AI is changing how associations produce content, but using it well takes more than just prompting a chatbot. In our session at the AAE Congress in Hamburg, we’ll explore how to use AI to create content that is useful, accurate and engaging, without losing credibility or control.
We’ll share practical ways AI can support everything from newsletters and event write-ups to reports, research summaries, marketing copy and social media posts. We’ll also look honestly at where things go wrong – and how to avoid common pitfalls.
At HBM Advisory Amplify we have led digital transformation at The Times, built AI-supported content analysis and content creation tools, and advised associations and publishers around the world on their content strategies. But this session isn’t just about our experience, it’s about yours too.
We’re drawing on insights from the the short survey by delegeates, so that we can reflect the real challenges and questions you are facing. You’ll be able to see how your own use of AI compares to others, and we’ll invite a few attendees to share what’s worked – and what hasn’t – in their own organisations.
We hope you’ll come and join us in what promises to be an honest, practical and useful session.
All delegates to this session will receive a free test of "Amplify", the content-writing service already used by the AAE for it's Associations Spotlight news feed. It’s a chance to test a professional AI-assisted content service tailored to your sector.
