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Unchecked Talk
02 Jul 2014

Attracting members and prospects to your offering

Topics

Marketing eLearning

During this presentation the ACCA will present on how they market e-learning to their members and how they tailor their messages for specific audiences. It is a delicate balance, providing choice to members whilst also having a consistent Global offering. Hear how the ACCA overcome the challenges posed by this and how they sustain their important e-Learning portfolio. The presentation will focus on: Succesfully marketing your e-learning portfolio Techniques to pitch all elements of your e-learning Tailoring your offering whilst maintaining a consistent Global offering Convincing your audience that online is high value

During this presentation the ACCA will present on how they market e-learning to their members and how they tailor their messages for specific audiences. It is a delicate balance, providing choice to members whilst also having a consistent Global offering. Hear how the ACCA overcome the challenges posed by this and how they sustain their important e-Learning portfolio. The presentation will focus on:

Succesfully marketing your e-learning portfolio Techniques to pitch all elements of your e-learning Tailoring your offering whilst maintaining a consistent Global offering Convincing your audience that online is high value

Q&A for this Talk

 

Ref:TAC14/TLK-2042

Speaker

Clare Hodgson
Clare Hodgson

Head of Continuous Learning & Members Support , Association of Chartered Certified Accountants

Clare Hodgson is head of professional development solutions and partnerships at ACCA. Clare is responsible for ACCA?s global online CPD product offering, designed to support ACCA members enhance their careers by developing their skills and knowledge. Clare recently led the project team to launch ACCA?s mentoring programme. ACCA (the Association of Chartered Certified Accountants) is the global body for professional accountants. We aim to offer business-relevant, first-choice qualifications to people of application, ability and ambition around the world who seek a rewarding career in accountancy, finance and management. They support 219,000 members and 527,000 students in 179 countries.

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