The Business Narrative

Transforming events to align with organisational objectives - award-winning event strategy consultancy The Business Narrative crafts razor-sharp event strategies for associations and other organisations.

We do this through strategy consulting, advisory, coaching and training.

The Business Narrative consulting and coaching practice supports senior association leaders and event professionals through a range of offerings: https://thebusinessnarrative.com/consulting/

• Event strategy consulting 
• Event Health Check 
• Event Transformational Lab
• Content Sprint
• Marketing Sprint 
• Training and Coaching for your team members

Led by Sasha Frieze, author of The Chief Event Officer’s Playbook, an events industry veteran and award-winning event strategist and consultant. Delivering 1,000+ events, Sasha has worked for decades with clients across associations and non-profits, media owners, conference + exhibition companies, and corporates. 

Clients include: the British Small Animal Veterinary Association, The Chartered Institute of Wastes Management, British Society for Immunology, the Royal College of Anaesthetists, The Royal Academy of Engineering, the United Nations Foundation, The BMJ, the Open Data Institute and Wellcome.