What technology will support your CRM strategy?
The Society for Biology has an interesting story to tell. They knew they needed to upgrade their internal systems but were reluctant to spend a large percentage of their annual budget on this. For them the best decision seemed to be to develop their own in-house, bespoke CRM system. This a decision that many will question and during this presentation, Jon and Guido will outline how and why they reached this decision, and what this meant both day-to-day and short and long term for the organisation. They will look at both the benefits and challenges of this approach arming you with the information you need in order to proceed with your CRM project. Hear their experiences and learn how you can avoid any potential pitfalls when developing your own system. Is a bespoke system really the way forward?
They will look at: The benefits and challenges of this approach Arming yourself with the information you need in order to proceed with your CRM project. How you can avoid any potential pitfalls when developing your own system. Is a bespoke system really the way forward?
Ref:TAC14/TLK-1985
