What is the future of video for Associations?
This session will cover: Purpose of the videos: advertising, live conference feedback/interviews, presentations, brand enhancement, conveying key messages/values Technologies/software used Planning the video, aims, objectives, audiences, etc. In-house production and outsourcing (skills, resources, costs) Working with ITN productions (timeline, involvement, what worked well (and not so well)) Dissemination (YouTube, Vimeo….) Tracking and measuring success
Ref:ACUK17/TLK-7053
