What is digital transformation?

In 2020, the buzzword digital transformation became more prevalent than ever. For many associations it meant an urgency to innovate, to future-proof business models and to translate membership benefits into digital. Over the past months, we’ve seen impressive achievements throughout the sector; from new websites and systems to changes in thinking about digital opportunities.

But what is digital transformation? Pixl8 are going to launch a new whitepaper to explore just that. With industry experts and comments from technology partners, the whitepaper will shed more light on something that’s frequently talked about but not as frequently defined. Sign up to be the amongst the first to receive it and read on for a flavour of the content ahead of the launch …

A way of thinking

Having a shared understanding of opportunities and what digital could mean for your association is critical to truly transform. Getting stakeholders involved and on the same page - as early in the process as possible - can be a vital foundation for successful digital transformation.

A way of linking systems

When technology starts to become a blocker rather than a facilitator of change, the problem often lies within systems integration. Minimising the need to integrate by switching to a single platform solution like ReadyMembership can enable iterative improvements and allow your teams to make the most of the data you hold.

A way of optimising content

Content needs to go hand in hand with digital optimisation. Taking stock of the resources you’ve got and identifying any gaps can help to further capitalise on your team’s work and create a content strategy that sets you apart. The combination of great content and great technology is key to creating vibrant experiences for your members.

Giving users what they want

Understanding what users want and embedding that knowledge into your systems can make your association shine online. We believe that a thorough understanding of the things that work and that don’t work on your website is an important factor to deliver truly transformative projects.

Giving users what they don’t know they want

The things we remember are the things that were different. In a digital environment, being ‘better than average’ isn’t good enough if you want to inspire your audience. True innovation comes to play at a point at which you surprise your users with exceptional digital services.

Interested to hear more? Pixl8’s digital transformation whitepaper is going to dive even further into the topic. Make sure you’re signed up to receive it as soon as it’s out: Sign up for the full guide

Pixl8 is the go-to agency for associations, membership organisations and charities that are looking to go the extra mile. Since 2001, they’ve worked with over 200 clients to build integrated websites, develop bespoke software and provide strategic and creative guidance in all things digital.

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Partner

Pixl8 Group

Pixl8 Group delivers digital platforms for associations, membership bodies and businesses around the world. With over 20 years' experience working with associations in sectors ranging from medicine to mining and sailing to self-storage, we deliver modern eye-catching websites built on our powerful membership technology. Save your team time & effort and start growing your membership with a platform both your members and staff will love. 

London, GB
www.pixl8.co.uk