WABE 2025 conference to bridge legacy and AI innovation in Calgary’s media sector

The WABE Conference in Calgary marks 75 years, balancing traditional broadcasting with AI and immersive media, highlighting regional importance in Canada's media landscape.

The Western Association of Broadcast Engineers (WABE) Media & Entertainment Technology Conference stands as a beacon for professionals in Canada's media landscape, marking its 75th anniversary in 2025. This event has consistently gathered diverse voices, including broadcasters, technologists, podcasters, and engineers, who are captivated by the rapid evolution of content creation and distribution technologies. Set against the backdrop of Calgary from September 29 to October 1, 2025, this year’s theme, “Bridging the Past and Building the Future,” invites attendees to reflect on both the traditional foundations of the industry and the innovative advancements shaping its future.

WABE's call to action highlights the unique crossroads at which the media industry finds itself. While the technological advancements in artificial intelligence, immersive media, and analytics are transforming media consumption, many professionals still navigate the intricacies of legacy systems. The conference aims to unite all stakeholders—from enterprise manufacturers to independent creators—to discuss how to balance these contrasting worlds effectively. The focus is not solely on technological advancement but also on respecting the traditions that have defined the industry for decades.

The importance of regional conferences like WABE cannot be overstated, particularly in today's competitive landscape. In contrast to larger international expos that often overshadow smaller voices, WABE offers an intimate platform where significant conversations can thrive. Events like last year's conference in Edmonton, which attracted over 400 attendees, showcase the power of these local gatherings to foster community engagement and knowledge sharing. The blend of global insights with local expertise enhances the Canadian media narrative while reinforcing the community bonds that sustain it.

While many industry events demand increasing marketing budgets, WABE's grassroots approach underscores its value. Sponsors and exhibitors who engage with this community do not merely promote their brands but contribute to the strength of the media and broadcast ecosystem in Canada. The conference's design encourages meaningful interactions rather than fleeting conversations, paving the way for real connections that can foster future collaborations.

In its commitment to community, WABE actively involves local educational institutions and nurtures the next generation of talent. Offering free attendance to students and providing scholarships, WABE ensures that young professionals have a foot in the door, thereby enriching the industry’s future. This cycle of mentorship and support underpins WABE's role as a pivotal player in developing a vibrant workforce equipped for future challenges.

Moreover, the decision to rotate conference locations across Canada reflects the association's desire to include diverse regional perspectives and make events more accessible. By bringing WABE to cities like Calgary, WABE not only eases attendance for local professionals but also allows varying regional practices to emerge, thereby enhancing the overall conference experience.

As the WABE 2025 Conference approaches, anticipation builds for what is expected to be the largest gathering yet, celebrating the legacy of this enduring institution alongside the reunion of the SAIT Broadcast Systems Technology cohort. This confluence of past and present signifies a celebration of the industry's journey, fostering a resilient community that champions continuous learning and innovation.

As WABE invites everyone to join in this dialogue, it serves as a reminder that regional conferences are not just events; they are vital touchpoints for community sustenance and industry transformation. By encouraging engagement among professionals, WABE underscores the importance of coming together to forge the future of media and entertainment in Canada.