20 Jul 2020

Virtual Congresses: How to give value to sponsors and exhibitors

A webinar in the series discussing the most burning questions for congress organisers.

The rules of the game have changed, we need to adapt!

This second in the series is presented by Inbar Caspi and includes a presentation and discussion with Maya Ravinsky, Sponsorship & Exhibition Strategic Consultant, who had just delivered an online congress successfully for over ten thousand participants.

Topics addressed include:

  • Avoid risking loss of financial support from the industry
  • Meeting the industry’s objectives, needs, plans and strategies
  • Compensating for loss of the physical component
  • Creating new opportunities and options
  • Joining forces with relevant stakeholders

Speaker

Maya Ravinsky

Industry Liaison, Fund Raising and Exhibition, MR Professional Congresses Fundraising

Maya is a professional fundraiser raising financial support for medical congresses from the pharmaceutical and medical devices industries. In the course of her work Maya initiates and implements new fundraising strategies and establishes long term agreements between associations and potential sponsors.

Over the last decade Maya managed to raise around 6 million Euro/year and increase revenue in a sustainable way.

Maya is a certified lawyer who specialized in private and public international law before specializing as a professional fundraiser.

For more than 12 years, Maya has worked in the PCO's (Professional Congress Organiser) sector pioneering fundraising techniques and strategies.

In 2006 Maya joined Kenes International as the Director of the Sponsorship and Exhibition Sales Department. Maya has managed a team of 10 fundraisers and was responsible for servicing more than 30 associations each year.

Maya’s passion for her job is fueled by her desire to assist associations in reaching their targets and achieve their objectives.

Over the past few years Maya acquired extensive knowledge in pharma/medical devices Industries regulations and she is actively involved in different professional forums.

The strategies Maya develops continuously evolve in alliance with the challenging regulatory environment that we all witness over the past few years.