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Unchecked Talk
26 Aug 2019

Using Social Media to Build Communities: How you can reach out to members and wider stakeholders using social media.

Topics

Social media Online communities

How can associations effectively communicate key messages to members using the various social media options available?

  • How can associations effectively communicate key messages to members using the various social media options available?
  • Building effective online communities using channels such as LinkedIn or Facebook
  • What are the emerging trends in social media for associations to adopt?
  • How can senior executives use social media to become influencers?

Ref: AFRAC19-TK78

Speaker

Dylan Kohlstädt
Dylan Kohlstädt

Chief Executive Officer, SHIFT One

Dylan is a serial entrepreneur and speaker who knows how to use digital marketing and social media to grow a business and build a brand that people love. Dylan founded Shift ONE Digital in 2011 and the Digital Marketing Academy in 2013. She recently launched her #AskDK YouTube show where she shares her knowledge on digital marketing, marketing and entrepreneurship with her followers. Dylan has over 20 years of marketing and digital marketing management experience in gaming, insurance, financial and property industries and can be considered a subject matter expert on all things digital. She has extensive local and international experience (South Africa, UK and Australia), and has managed global and national brands in multiple languages and countries. Dylan has her IMM (3 years) Marketing Diploma as well as an MBA through Unisa.

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