Using analytics to drive content and build your brand
The International Association of Lighting Designers were early adopters of social media and have since gone on to use new and exciting techniques to not only build their brand but to work responsively with their members and content. During this presentation Jennifer Jones will outline how they have established what works and what doesn’t with intelligent measurement and analytics.
How to adopt a responsive social media strategy How to use analytics to drive your content Using social media to leverage the media and raise the profile of your profession
Ref:TAC14/TLK-2032
