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Unchecked Talk
11 Nov 2020

Transforming your Conferences in the Digital Event Era

Topics

Online events

Learn best practice and strategies for pivoting your association events to digital

Learn best practice and strategies for pivoting your association events to digital

As virtual, digital, online or hybrid events become increasingly more popular for associations, it’s important to both maximise the opportunity for your association and understand what the potential pitfalls are.

This webinar provides best-practice tips for virtual and hybrid events, how to maximise the opportunities, tips on virtual event design to maximise engagement and retaining your sponsor and partner relationships.

Your events team may be grappling with these issues right now – this webinar will help you define your strategy and maximise the opportunities.

Award-winning Sasha Frieze, Event Producer of the Year 2020, will share her decades of experience and tips on transforming your member conferences and events to take advantage of virtual models.

Points covered include:

  • What’s different about virtual and hybrid events
  • The opportunities the new world of online events offer
  • Top tips for designing virtual events to maximise engagement
  • Options for pivoting sponsor and partner packages to virtual
  • Which specific skills your team needs

Speaker

Sasha Frieze
Sasha Frieze

Managing Director, The Business Narrative

Award-winning events strategist, Sasha Frieze, has distilled over thirty years' and a thousand successful conferences and events? experience into this Event Playbook event transformation methodology. Sasha learned her business skills in the commercial conference industry, worked on her first association conference over 23 years ago; has since managed and advised on events for association and other non-profits including the Open Data Institute, United Nations Foundation, British Society for Immunology, Royal College of Anaesthetists, Chartered Institute of Wastes Management. Sasha has advised on events for media owners including The Guardian, Times & Sunday Times, Incisive Media, Informa and Thomson Reuters. Sasha is a Non-Executive Director of the British Society for Haematology, a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, is a visiting lecturer in event management at The University of Westminster, London and judges industry awards.

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