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  4. The tricky path between free and paid: how we attracted 125,000 registrations - and how we’ll convert them to paying delegates
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11 Jul 2021

The tricky path between free and paid: how we attracted 125,000 registrations - and how we’ll convert them to paying delegates

The ESC Congress is their flagship 4 day annual event and is the world’s largest cardiology congress, attracting 30,000 attendees onsite each year to the physical event.

Speaker

Steve Lang
Steve Lang

Assoc. Director, Strategy & Audiences, European Society of Cardiology

Steve?s background is in marketing and operational roles in the UK and France (British Airways, Disney) before making the move after his MBA to the not-for-profit sector with English Heritage and the National Trust. Moving to the sunny South of France just over 3 years ago with his family, he now works for the European Society of Cardiology where he heads up a new team that encompasses business insight, audiences and membership. He is trying to learn the guitar and has bought a kayak to explore the stunning coastline around the Cote d?Azur.

This content is restricted

This Resource is only available to delegates to the Associations World Congress 2021 that are AAE Members, and have completed the event evaluation.

If you are not sure what level you have, or have another query then email [email protected].

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