The psychology of experience design - creating the ultimate event
Our emotions impact the decisions we make every single day. What you wear, what you eat and what you remember about an experience – are all driven by emotion.
Speaker
Tamlynne Wilton-Gurney
Chief Ideas Officer,
idna Africa
Tamlynne has more than 17 years of experience in the conference and association industry, both locally and internationally, having worked on some of South Africa?s largest conferences and campaigns. She has a degree in psychology from the University of the Witwatersrand, where she received an award for the top psychology student while studying part-time. Through her studies, she developed a keen interest in neuropsychology and the impact that the brain has on consumer behaviour. She is the founder and chief ideas officer of idna (pronounced idea-NA) a strategic marketing agency specializing in association brand building and event and conference management. Her background in psychology gives her a deep understanding of the human mind and how it impacts the decisions we make. She believes that associations have a unique opportunity to inspire change and influence policy and combines her knowledge of psychology, marketing and sociology to create touchpoints that are truly unforgettable.
