The leading question: what is the Association of the Future?
How do associations renew themselves in a rapidly changing world full of disruptors?
Speaker
Lodewijk Klootwijk
CEO,
European Golf Course Owners Association
Lodewijk Klootwijk is chief executive of the European Golf Course Owners Association (EGCOA). This organization represents 14 national owners associations and more than 900 courses in 21 countries in Europe. The association was founded in 2004 and has three main goals: Grow the game of Golf, Represent the Golf Course owners on a European level and Professionalize the golf business. Lodewijk is also chief executive of the Dutch Golf Course Owners Association. Lodewijk is member of the advisory council of the Golf Environment Organisation, treasurer of the Dutch Turfgrass research Foundation and member of the Education Policy Board of CMAE. Lodewijk is passionate about the growth of the game of golf. He is dedicated to find what it takes to get and keep people into golf. In his 25 years in the industry in various roles he keeps picking up new insights. The world is changing, so is or should golf.
