Outsourcing the management of a flagship event or event series is an option for many reasons: they are dominating the entire association; you need to professionalise your events without employing more staff; you need to take advantage of a commercial opportunity or you decide to re-focus the association on other services. Associations that already outsource events want to get better value and performance. Outsourcing events has many challenges and risks, some unknown or considered unimportant to even experienced events specialists.
We will examine the critical issues and approaches that define success, including:
- The various models of working with Professional Conference Organisers / Event Management companies
- Alignment of Purpose & Objectives
- Balancing Risks vs Rewards
- Legal complexities over data and IP ownership
- Best practice in the outsourcing process
Each delegate will receive copies of a best practice guide to outsourcing.
