18 Jan 2022

Re-focus and Re-brand: APPLiA experience in growing membership, modernising and enhancing

Re-branding and focusing your association's mission is important for most associations, especially business member organisations. Why you would do this and how to do it are critical even if it's not in your plan.

Speaker

Paolo Falcioni
Paolo Falcioni

Director General, APPLiA - Home Appliance Europe

Paolo Falcioni has been APPLiA's Director General since January 2014. In this position he focused on improving the association visibility and effectiveness within Europe and internationally. To that extent, he has been one of the founders of the International Roundtable of Household Appliance Manufacturers Associations (IRHMA) which tackles world-wide issues like sustainability and innovation in a global manner. He served for three year as Chairman of the Coalition for Energy Savings, a multi-stakeholder group aiming at improving energy efficiency in Europe.  He is one of the Board members in Smart Energy Europe, smartEn fostering demand side management to help consumers to reap the benefits of the new Energy market. In 2016 he has been nominated member of the REFIT platform as a representative of the stakeholder group. The REFIT Platform brings together the Commission, national authorities and other stakeholders in regular meetings to improve existing EU legislation. Paolo graduated in electronic engineering from University of Ancona, in Italy. He started working in the telecommunication sector and, after that, he worked within the household appliance industry sector where he held positions with growing responsibilities.  An Italian national, Paolo also speaks English and French fluently. In his free time, he likes baking homemade delicacies.

This content is restricted

This Resource is only available to delegates to the Associations World Congress 2021 that are AAE Members, and have completed the event evaluation.

If you are not sure what level you have, or have another query then email [email protected].