Profit from your webinars, hybrid and virtual events: How to get ROI from your ‘virtual classroom'
The BMA will present on how they enhanced their user experience by transforming their webcasts into a virtual classroom. Brian will outline what steps they took to achieve this and how they have started to measure the performance of their offering.
Using blended media to innovate your webcast/ webinar Establishing what you want to measure and how you want to measure it Know how you will measure success Member value: What is a good ROI?
Ref:TAC14/TLK-2011