Printing United Alliance leads comprehensive AI integration to revolutionise North American printing industry
Printing United Alliance is spearheading the transformation of the printing industry by championing the adoption and integration of artificial intelligence (AI). Recognised as a leading member-based association for printing and graphic arts in North America, the Alliance is actively equipping its community with essential knowledge, tools, and support to navigate what it describes as the most significant technological shift since the internet. Through a variety of strategic initiatives, the organisation is ensuring its members can harness AI’s potential to revolutionise business operations and production workflows.
Central to these efforts was the recent "AI Innovation for Print Leaders" workshop, held at the IMAGINE AI Live event in Las Vegas. This inaugural workshop attracted nearly 75 print executives alongside key industry sponsors, including Heidelberg, Koenig & Bauer, and Print ePS. The collaborative event provided a platform to assess AI readiness within the sector, featuring panel discussions on AI’s role in content creation, adoption challenges, and evolving client expectations for AI-enabled print services. The partnership between PRINTING United Alliance and IMAGINE AI Live underscores the Alliance’s role as a trusted guide in delivering pragmatic and unbiased education on pivotal developments such as AI.
Looking ahead, AI will take centre stage at the PRINTING United Expo 2025, slated for October 22–24 in Orlando, Florida. A newly introduced PRINTING AI Pavilion (booth #4255) will serve as an interactive hub where attendees can explore live AI applications in printing, engage with technology sponsors, and attend expert-led "micro sessions." The Pavilion will also showcase the "AI Wall," a visual compendium detailing AI-driven technologies present at the Expo, designed to provide comprehensive insights whether visitors are newcomers to AI or seasoned users. This immersive environment will be complemented by dedicated education sessions and panel discussions, offering unparalleled opportunities to learn from industry leaders and innovators.
Beyond events, PRINTING United Alliance is expanding its educational offerings with targeted online courses, notably the "AI and Color Management" course available through its iLEARNING+ platform. This course delivers practical guidance on integrating AI into colour workflows, aiming to enhance accuracy, speed, and efficiency in print production. The Alliance’s commitment to workforce development is further exemplified by the launch of various skill-focused courses for 2025, including dye sublimation and screen printing, ensuring that professionals remain competitive amidst rapid technological advancement. Alliance members benefit from exclusive discounts on these courses and other AI-related educational resources.
Additionally, the organisation is preparing to release an expanded and updated "Artificial Intelligence in the Printing Industry" white paper series in 2025. This publication will provide expert analysis, real-world case studies, and actionable strategies for deploying AI across operations, marketing, automation, and customer experience. By offering these comprehensive resources, PRINTING United Alliance is positioning its members to lead AI adoption with confidence.
The role of AI in printing is also attracting investment and innovation from key industry players. For instance, HP recently introduced HP Print AI, a suite of intelligent print experiences designed to enhance the printing process by addressing setup challenges and optimising output quality. Such developments highlight the broader industry momentum toward intelligent, AI-driven printing solutions.
PRINTING United Alliance’s multifaceted approach—spanning education, research, live demonstrations, and strategic partnerships—reflects a clear mission to empower the printing sector through AI. With its proactive leadership and accessible resources, the Alliance is not only guiding its members through this technological evolution but also fostering a forward-looking printing community ready to embrace the future.