David Douglas, founder of Membership Matters, reveals how the sector is embracing member segmentation, and the transformative effects it can have on membership recruitment, retention and engagement.
Speaker
David Douglas
Association Consultant and Founder,
Membership Matters
Membership expert, David Douglas, spent 12 years working in the membership sector before founding Membership Matters, a leading membership consultancy that?s spent time building great relationships with the UK?s foremost membership associations. David is a regular speaker at national conferences is currently developing membership strategies for some of the UK?s best known membership bodies, focusing on expanded membership growth, increased engagement and refined operational efficiency.
