Member Experience Case Study: Project Excellence – providing tailored and personalised services

Dianne Lucas

Managing Director, CMDi

Dianne has spent three decades in the marketing, specialising in the built environment sector for the past 15 years. Since joining CMDi in 2003 as managing director, she has enhanced the agency?s reputation as brand-building specialists. Dianne is responsible for guiding and advising clients, with a hands-on approach to strategic development and communications implementation. Before joining CMDi, Dianne held senior board director positions within leading London-based agencies such as Saatchi and Saatchi, Imagination, Purchasepoint and Aspen PLC. Dianne is a Fellow of the Chartered Institute of Marketing.