10 Jul 2017

Measuring and evaluating member engagement

Profiling members to identify the key drivers of engagement and areas for future focus Using a scoring model to better understand members’ needs and behaviours Developing organisation-wide KPIs to support the delivery of the member engagement strategy  

Profiling members to identify the key drivers of engagement and areas for future focus Using a scoring model to better understand members’ needs and behaviours Developing organisation-wide KPIs to support the delivery of the member engagement strategy  

Ref:ENG17/TLK-6959