Lean Running Mode for Brand Improvement and Reducing Member Fees
Never wasting the opportunity of a crisis, the BCA adopted a 'lean running mode’ during COVID-19 which improved their brand and enabled reducing member fees.
Speaker
Tom Mullarkey
CEO,
British Chiropractic Association
Tom brings broad leadership and management experience to the BCA. Following a varied career in the Army, including postings to Canada and India in an ambassadorial role and the management of an international crisis in Rwanda, he played a leading role in the Manchester Commonwealth Games, was Chief Executive of the National Security Inspectorate (NSI) and more recently served as Chief Executive of the Royal Society for the Prevention of Accidents (RoSPA). He has also acted as a leadership consultant and as a Visting Fellow in a leading Business School. He has been nominated for the memcom 2021 CEO Leadership Award.
