06 Jul 2021

KEYNOTE: The Individual, The Membership, The Association's Impact: New Insights into the Interplay between them

KPIs or no KPIs, we all struggle with it – demonstrating the impact our communities have, and how it relates to individual members’ and the collective membership’s experience.

Speaker

Raisa McNab
Raisa McNab

Chief Executive Officer, Association of Translation Companies

Raisa McNab is Chief Executive Officer at the Association of Translation Companies, the leading trade association for language services companies in the UK whose 245 members provide translation and interpreting services to businesses across the globe in over 300 languages. Raisa spans the boundaries between the language services industry, academia and the public sector, promoting collaboration and best practice. She builds commercial collaborations between the language services industry and global businesses, facilitating international trade and communications. Raisa is an expert in ISO standards, data privacy and quality management for language services. She is also the developer of the Community Impact Wheel, an innovative engagement and survey impact tool for communities, promoted to the global associations market through the Association of Association Executives.

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This Resource is only available to delegates to the Associations World Congress 2021 that are AAE Members, and have completed the event evaluation.

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