ITN Productions, AAE's video partner, working with associations to engage members
The world is going through an unprecedented challenge, with Covid-19 effecting every single person and every single sector. Nothing could have prepared us for this, but how do we adapt our everyday lives to work as successfully in a remote world?
Associations and membership bodies are at the heart of each sector and the importance of communicating with members has never been so paramount, but how do you do this during a time when events are being cancelled and everyone is having to work from home?
Events and member engagement activities are still at the core of all your activity, however during the current situation, it is now vital you are rapidly changing the way you reach and network with members to be able to offer the same member benefits you were just a few months ago.
With no end in sight and period of uncertainty around when things will go back to normal, video and technology has become much more important for membership bodies. ITN can help you with this.
ITN Productions Industry News, AAE's video partner, has been working with associations for over 7 years to create sector-specific news-style content to raise awareness, challenge perceptions and develop understanding across all sectors. Constantly highlighting the importance of content and the need for associations to tell their stories has been at the heart of everything ITN Productions do. Knowing there may be difficulty with filming in the next few weeks, the team has rapidly adapted to ensure we can still offer associations unique, high-quality alternative ways to communicate with their members.
There has never been a more pressing time for accurate, fast and current news and the ITN teams in London are working around the clock broadcasting the news across ITV, Channel 4 and Channel 5 in the UK and on the web internationally, every day to millions of viewers. With the ability to be able to use these facilities, our team at ITN Productions have put together a range of affordable options for associations to raise their game in member communications in our new found remote world. From live streaming online events, remote fireside chats with key figures, podcasts, e-learning / training, daily Covid-19 member updates and conference content recording – now is the time to show your members you are still working hard on their behalf.
If you would like to speak with ITN on the above, please allow us to put you in touch or us, please contact Sally Grimes on [email protected]
Partner
ITN Productions
World-leading news producer ITN, the UK’s leading provider of independent broadcast news, creates unique industry specific news-style programing to the sector associations. Industry News is produced by ITN Productions, the commercial and creative arm of ITN, and is developed in partnership with leading bodies and national associations as a means of providing constructive, accurate ITN Productions have helped the British Bankers Association, Royal Society of Medicine, Royal Society of Public Health, National Association of Pension Funds, Energy UK, Care England, Airport Operators Associations, Institute of the Motor Industry, Chartered Institute of Building, and many more to raise awareness of key issues, and challenge perceptions; as well as influencing government on key policies and legislation. ITN Productions have interviewed ministers, including Prime Minister David Cameron, held large scale events to screen the content and had significant impact through their social media and press campaigns; providing a rounded communications tool for associations to engage with current and potential members, develop new partnerships, and start meaningful conversations with government.