Innovative ways to boost member engagement

There have never been more ways to engage with your members, but this doesn’t necessarily mean that member engagement has become easier. If anything success now requires a well-thought out strategy that defines your audiences and identifies the right platforms to stimulate conversations among members.

In this seminar: 

• Sharon Legendre, Head of Operations, European Federation of Periodontology, will speak about how her association has optimised its main event as a member engagement platform, that allows it to encourage engagement with its members, not just during the event, but throughout the year as well. 
• Lisa Collins, Head of Membership Engagement and Marketing at International Association of Broadcasting and Media AND Consultant at Dovetail Creative will identify what’s needed to ensure that member engagement is a year-round experience.
• Lucy Conlan from ReadyMembership / Pixl8, an agency supporting over 200 organisations, will provide her best practice ideas to boost engagement.

Speaker

Lucy Conlan

Senior Marketing Strategist, Pixl8 Group

Lucy Conlan is Pixl8's Marketing Strategist extraordinaire. She has a wealth of experience as an in-house marketer having been responsible for delivering both change, engagement and income for organisations such as Southbank Centre, British Red Cross and Natural History Museum. For the last 12 years she has applied her skills to provide a range of consultancy services to a wide range of charity, membership, cultural and commercial organisations.