Innovative strategies to increase delegate numbers and event turnover
Today’s world is challenging for association managers and event organizers. In the digital age, information is considered as a free source, LinkedIn connects the world and our media partners of the are now competing with us hosting their own shows and meetings. And still there is room for profitable events and a growing turnover. Carla Nagel, only 6 years ago started her own association around the topic of neuromarketing, and she is now serving 2195 members in 105 different countries, and is the proud host of three successful annual conferences. The success of the conferences is not only due to the topic of neuromarketing being hot. Some innovation led to a She invented a new pricing model (a year full of mini early bird discounts) to triple delegate rate and double profit, growth the mailing list to 14.000 subscribers - organically – and has successful social media strategies on all important platforms. At the Associations World Congress Carla Nagel will talk about her successful innovations, and discuss the lessons from her failures, as there is so much to generate from both sides of her neuromarketing adventure.
Ref:AWC17/TLK-6601
