Innovation in event partnerships with convention bureaux
We firmly believe that creating partnerships with convention bureaux is the key to being able to put together a successful event. The role of convention bureaux has changed. No longer are they there to provide you with maps and a list of local PCOs and DMCs but they are there to connect you with the local communities relevant to your event. In our case, as an innovation association, we need to connect with the local innovation community and require convention bureaux to help us make those connections. Indeed, we believe a successful conference will have 25% local and 75% international participants with a vibrant cross-fertilisation of local and international ideas, best practice and opportunities.
Our message to convention bureaux is “We know you are an attractive city, with great flight connections, transport system, hotels and visitor experiences. Let’s instead talk about what is really important to us: which local innovation partners can you get involved in our event and what type of relationship can we build with them? A commitment to get involved in our conference by trusted local innovation partners is what will bring us to your city, and allow us to leave the biggest legacy.”
Ref:AWC17/TLK-6660
