INDA’s World of Wipes 2025 conference spotlights sustainability and innovation challenges
INDA, the association representing the nonwoven fabrics industry, has unveiled an extensive conference programme for the World of Wipes (WOW) International Conference, scheduled for July 21–24, 2025, in Columbus, Ohio. The event’s theme, “Wipe to Win: Innovating for a Sustainable and Profitable Future,” reflects a strong focus on sustainability and profitability amidst evolving industry challenges. With the wipes market increasingly influenced by environmental concerns and consumer expectations, this conference aims to address pressing issues and opportunities throughout the wipes value chain.
Central to this year’s agenda, as highlighted by INDA, are topics such as the vulnerabilities facing US manufacturing, compliance with tariffs and regulations, fibre sustainability, and various consumer trends. Specific sessions will delve into innovations in eco-friendly wipes, trends in fragrances, and new technologies that enhance flushability. The conference promises a mix of expert-led panels and discussions exploring the current landscape as well as anticipated developments in the wipes sector. Notable sessions include “Navigating the Headwinds: US Manufacturing Threats & Challenges in 2025” and “The Great Regulatory and Tariff Pow-WOW,” aimed at equipping industry stakeholders with the knowledge to navigate a complex market environment.
The importance of sustainability in product development continues to rise, with many consumers increasingly demanding environmentally responsible products. In light of this, the conference will feature discussions such as “From Forest to Flush: Sustainability and Responsibility in Fibre and Wipes,” addressing the lifecycle of wipes and their environmental impact. Another compelling topic, “No Plastic, No Problem: The Next Generation of Eco-Wise Wipes,” will explore innovations aimed at reducing plastic use in wipe production, aligning with broader industry shifts towards sustainability.
Of particular interest will be the sessions focused on market adaptability, including “Trends, Tushes & TikToks: The Rise of the Modern Wipe,” which will reflect how the industry is evolving to meet changing consumer preferences, particularly among younger demographics. Additionally, attendees can look forward to insights gained from the “Sniff, Save, Slice: Rethinking Wipes from Fragrance to Finish” session, which will examine how scent not only enhances user experience but also impacts consumer choices.
The WOW Conference also serves as a platform for innovation recognition through the World of Wipes Innovation Award. This prestigious accolade underscores advancements in the wipes sector, recognising products that push the boundaries of functionality and sustainability within the nonwoven fabric industry. The nomination process is already open, with submissions for innovative products due by May 19, 2025. Finalists will showcase their offerings on July 22, with the winner to be announced on the final day of the conference.
Alongside a wealth of information and networking opportunities, the WOW International Conference will also encompass WIPES Academy sessions, tabletop exhibits, and lightning talks, broadening the interaction among participants. According to the event’s official website, early registration is encouraged to secure a place at this pivotal industry gathering.
As the wipes market evolves, conversations at the WOW Conference will undoubtedly shape future directions in both product development and consumer engagement, ensuring that the industry remains responsive to emerging trends while embracing the vital principles of sustainability and innovation.