How video can enhance your association's position as a leading authority
The changing media landscape is forcing scientific associations to look for new innovative ways to raise their profile and establish themselves as an authority. The European Association of Urology (EAU) has proven that adding video to their existing communication strategy contributes to their mission to raise the level of urological care in Europe and beyond. In this presentation the objectives, strategy and lessons learned are shared by Jarka Bloemberg. Jarka Bloemberg has worked for 15+ years in communication on both customer as well as agency side. Her special interest lies in public relations and innovation. As marketing communication manager for the EAU, Jarka is responsible for several projects, amongst which the EAU political activities and of course EAU TV, the associations video channel during their Annual Congress.
Ref:AWC17/TLK-6684
