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Unchecked Talk
08 Dec 2023
by Raisa McNab

How the ATC transformed the conversation with its community with Community Impact Wheel

Topics

Member engagement

In this presentation you will learn how the Association of Translation Companies used the Community Impact Wheel, an innovative impact survey tool to increase member engagement, build sustainable strategies, and raise the quality of the conversation.

Raisa McNab, Chief Executive Officer Association of Translation Companies (atc.org.uk)  talks about how the ATC piloted the Community Impact Wheel survey tool to transform the conversation with its members.

The challenge with most member surveys is low level of engagement, and the one-way nature of survey tools. At the best of times, we get some useful info that we then need to crunch into a credible report weeks or months after the survey closed, and at the worst of times, our surveys don’t return enough useable data for us to do anything with.

What if a survey was actually fun and quick to take, helped increase member engagement, and revealed the views of not just the active minority but also the silent majority?

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Speaker

Raisa McNab
Raisa McNab

Chief Executive Officer, Association of Translation Companies

Raisa McNab is Chief Executive Officer at the Association of Translation Companies, the leading trade association for language services companies in the UK whose 245 members provide translation and interpreting services to businesses across the globe in over 300 languages. Raisa spans the boundaries between the language services industry, academia and the public sector, promoting collaboration and best practice. She builds commercial collaborations between the language services industry and global businesses, facilitating international trade and communications. Raisa is an expert in ISO standards, data privacy and quality management for language services. She is also the developer of the Community Impact Wheel, an innovative engagement and survey impact tool for communities, promoted to the global associations market through the Association of Association Executives.

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