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Unchecked Talk
12 Mar 2018

Harnessing association affinity programmes to provide value

Affinity programmes are an increasingly popular way of providing additional value to members, helping to shore up member retention and protect revenue, but also offering a potential source of additional revenue. Hear the experience of one association of an affinity-programme deployment. For whom should an association be providing value? Value and benefits for members Value and benefits for affiliates What are the risks? Development over time

Affinity programmes are an increasingly popular way of providing additional value to members, helping to shore up member retention and protect revenue, but also offering a potential source of additional revenue.

Hear the experience of one association of an affinity-programme deployment.

For whom should an association be providing value? Value and benefits for members Value and benefits for affiliates What are the risks? Development over time

Ref:AWC18/TLK-7221

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