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Unchecked Talk
12 Dec 2018

From events to membership service capabilities: making the most of your data

Topics

Event management Event marketing Event strategy Data management IT strategy & management

Consider the two-way mutual reliance on data between your membership database and your event marketing and management Why should integration of these systems form part of your strategy? How do you use the analytical and operational techniques of the database to support the dynamics of the event booking and attendance experience? What is the importance of creating a joined up strategy across touch points?

Consider the two-way mutual reliance on data between your membership database and your event marketing and management Why should integration of these systems form part of your strategy? How do you use the analytical and operational techniques of the database to support the dynamics of the event booking and attendance experience? What is the importance of creating a joined up strategy across touch points?

Ref:TAC15/TLK-4291

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