11 Jul 2021

Effective association marketing on a small budget; making the most of free or low-cost resources

Big brands continue to increase their marketing and advertising spending. Nowadays, the budget allocations for digital networks take up a bigger piece of the pie, thus winning the competitors who are spending very little money on marketing, or are not spending at all.

Speaker

Diana Ghazaryan

Marketing and PR Manager, Federation of Euro-Asian Stock Exchanges

Diana Ghazaryan is a young Marketing and Public Relations professional with a history of working in the capital market industry. Currently she is Marketing and PR Manager at the Federation of Euro-Asian Stock Exchanges. Moreover, she has been involved in Sports Marketing since the beginning of 2018. She led the Marketing and Media team of ?Ararat-Armenia? Football Club, the champions of Armenian Premier League season 2018/19, 2019/20. Diana is also an event planning enthusiast, experienced in organizing local and international events.

This content is restricted

This Resource is only available to delegates to the Associations World Congress 2021 that are AAE Members, and have completed the event evaluation.

If you are not sure what level you have, or have another query then email [email protected].