EDANAN'S Outlook™ 2025 aims to forge global connections in the nonwovens industry
Bridging Connections in the Nonwovens Industry: EDANA's OUTLOOK™ 2025 Conference
In a nod to the transformative impact of Budapest’s historic Chain Bridge, EDANA’s OUTLOOK™ 2025 conference is poised to create a similarly unifying effect for the global absorbent hygiene and wipes sectors. Scheduled to take place from September 23 to 25 at the Marriott Hotel in Budapest, this premier event aims to connect diverse industry professionals, fostering collaboration and innovation amid a rapidly evolving market landscape.
With over 400 participants confirmed representing 173 companies, the conference promises an unprecedented gathering of expertise and business opportunity. The exhibition area is nearly fully booked, with only two booths remaining out of 18—underscoring the event’s popularity as a hub for industry players to showcase their latest advancements. Complementing the exhibition space, 23 dedicated meeting rooms will enable delegates to hold focused discussions, making the conference not just a venue for broad networking but also a platform for meaningful, private engagements between clients, suppliers, and innovators.
The programme features 20 international speakers delivering insights across critical themes. Ambassador Ivo H. Daalder will open the dialogue by examining the implications of shifting global alliances on international business, providing a geopolitical context that attendees can strategically incorporate into their operations. McKinsey & Company is set to unveil the latest grocery retail trends and consumer behaviours, a vital perspective for companies seeking to align their product development and marketing strategies with the evolving demands of end users. Meanwhile, Roover Consulting will delve into the applications of artificial intelligence in driving innovation and new product development, highlighting how digital technologies are reshaping the sector’s competitive landscape.
Beyond keynote addresses, OUTLOOK™ 2025 will tackle pressing industry topics such as sustainability initiatives, financing opportunities, regulatory updates, and consumer dynamics, reflecting the complex and interconnected challenges faced by manufacturers and suppliers today. These sessions are designed to support participants in navigating compliance while maintaining competitiveness in a market characterised by rapid technological progress and heightened consumer awareness around environmental impact.
Networking remains a cornerstone of the event, with two evening cocktail receptions planned to facilitate informal exchanges among attendees. These social occasions aim to deepen professional relationships in settings conducive to open dialogue and collaboration. The timing and location—Budapest, a city historically emblematic of connection and unity—add symbolic resonance to the conference’s mission.
Building on the momentum from the previous year’s record-breaking OUTLOOK™ 2024, which drew a robust contingent of exhibitors and attendees, the 2025 edition is expected to further solidify its role as the industry’s definitive annual gathering. The conference’s organisers have stressed the importance of early registration, citing limited availability for exhibition and sponsorship opportunities, as well as meeting room bookings aimed at providing private spaces for business negotiations.
For executives and professionals in associations, confederations, and trade bodies within the nonwovens sector, EDANA’s OUTLOOK™ 2025 represents a unique opportunity. It offers a comprehensive, three-day convergence of multifaceted expertise, market intelligence, and vital networking pathways—potentially reducing the need for multiple future business trips by consolidating key industry interactions into a single event.
As the industry continues to evolve amid global economic and technological shifts, platforms like OUTLOOK™ 2025 will play a critical role in shaping the future of absorbent hygiene products and wipes, bridging diverse perspectives, innovations, and markets in ways that promote collective growth and resilience.