Delivering sustainable growth by building a community beyond membership
Has the traditional membership model had its day? How can growth be stimulated in different ways? CIPS is looking to strengthen its strategic role as the Voice and Home of the Profession by engaging with non-members as part of communities that are Identifiable, Quantifiable and Contactable. These become a pipeline for core products, including Membership, but also a commercial opportunity in their own right.
Ref:AWC17/TLK-6642
