01 May 2019

Delivering an association for the future – meeting the needs of millennials and gen z in your association

Each panellist will talk for a short time about how their associations are adapting to the needs and expectations of young members.

Speaker

Camilla Durrant
Camilla Durrant

Director of Membership, Marketing and Communications , British Dietetic Association

Camilla is an award-winning communications, marketing and membership expert with over 13 years? experience working in strategic membership and marketing roles within B2B and B2C associations across the sport, leisure and healthcare sectors. In her current Head of Membership role as part of the senior management team at the British Dietetic Association (BDA), Camilla is responsible for having helped transform the organisation to become member-oriented. In doing so she has significantly grown annual member recruitment, retention, engagement and satisfaction rates, and delivered a successful CRM/CMS integration project. She won Young Association Executive of the Year in 2017, and helped the BDA and her team win Member Engagement Award 2015, Best Social Media Campaign 2016 and 2018, and Best Member E-newsletter 2018.

Left BDA in June'24

This content is restricted
This content is partially restricted.