Brenda Sanderson
Executive Assistant,
Interaction Design Association
Brenda Sanderson is an association executive and designer living and working in Montréal. She is Executive Director of IxDA, the global network dedicated to the professional practice of Interaction Design and was previously Managing Director of Icograda. Through her responsibilities at Icograda and her current position, she has worked in more than 25 countries?bridging cultures, language and timezones to use design for progressive change since 2005. As IxDA's Executive Director, Brenda leads distributed, virtual teams who organize two annual international meetings for 1500+ attendees - Interaction Week and Interaction Latin America. Other programs include the annual Interaction Awards, IxDA Design Education Summit, and IxDA Student Design Charette. From 1994-2005, Brenda held successively more responsible creative positions in the publishing and advertising sectors. Her work for Nova Scotia Tourism was twice awarded the Canadian Advertising Campaign of the Year and she received the Kenneth R Wilson award from the Canadian Business Press. A highlight was designing Canada's identity for Expo 2000. Brenda has served on numerous volunteer boards, including the Data Interoperability Standards Consortium, the Ottawa Tourism Client Advisory Board, and the National Council of the Graphic Designers of Canada (GDC). She is an Ambassador for INDIGO, the International Indigenous Design Network, and a member of the Mandela Poster Project Collective (MPPC). Brenda is a CGD certified member of the Graphic Designers of Canada (GDC).
