Decide what you want to achieve from your mobile app
The Geological Society trialled a mobile event app in March 2014. Based on their delegate feedback they will make it standard practise across all of their petroleum industry events to use a mobile event app. Georgina will explain their experiences and provide insight and techniques to enable you to:
Establish what KPIs and measurement tools you should use Develop a spec for your first mobile event app: What do you want to achieve? What is critical for your event and what’s not? How to successfully trial a mobile event app What to measure to drive success
Ref:TAC14/TLK-2001
