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Unchecked Talk
08 Apr 2020

Creating events with impact: Designing your event with the Event Narrative Framework

Topics

Event organising Event strategy

The investment of time and resources into major congresses and events is usually considerable, but the final product can lack inspiration, experiential peaks or deliver the impact you were hoping for.

The investment of time and resources into major congresses and events is usually considerable, but the final product can lack inspiration, experiential peaks or deliver the impact you were hoping for.

  • How does your event’s purpose differ from your association’s objectives?
  • How do you simplify the message of your event and weave that impact into your event’s story?
  • What are your stakeholders wants and needs and their motivation for attending your event? 
  • What event design choices – venue, formats, content, music and staging, your communications strategies and tone of voice – can you make to create an engaging and impactful event?
  • This session will walk you through the Event Narrative Framework to simplify your event strategy and help you deliver an event that meets its purpose.

Ref: ESC19-TK76

Speaker

Sasha Frieze
Sasha Frieze

Managing Director, The Business Narrative

Award-winning events strategist, Sasha Frieze, has distilled over thirty years' and a thousand successful conferences and events? experience into this Event Playbook event transformation methodology. Sasha learned her business skills in the commercial conference industry, worked on her first association conference over 23 years ago; has since managed and advised on events for association and other non-profits including the Open Data Institute, United Nations Foundation, British Society for Immunology, Royal College of Anaesthetists, Chartered Institute of Wastes Management. Sasha has advised on events for media owners including The Guardian, Times & Sunday Times, Incisive Media, Informa and Thomson Reuters. Sasha is a Non-Executive Director of the British Society for Haematology, a Fellow of the Chartered Institute of Marketing and The Royal Society of Arts, is a visiting lecturer in event management at The University of Westminster, London and judges industry awards.

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