15 Dec 2021

Creating and launching a successful Member’s Mobile App – what it takes

Mobile apps are a valuable tool for members and the association in many ways, but they need to be carefully thought through, researched and managed. 

Speaker

Helen Anderson
Helen Anderson

Global Marketing and Communications, Chartered Institute for Securities & Investment

Helen Anderson currently leads the Marketing and Communications team at the Chartered Institute for Securities & Investment, a membership and awarding body for over 44,000 Wealth Managers, Asset Managers, Investment Managers and Financial Planners around the world. Previous to that she was Director of Communications and Events at the US Chamber of Commerce looking after the interests of businesses across the transatlantic corridor; from 2009-2015 she led the Marketing and Communications function for the City of London Corporation?s 14 Open Space Trusts, which included a rebrand of some iconic sites around London such as Epping Forest and Hampstead Heath. From 2005 ? 2009 Helen was Head of Events and Communications for the Association of Town and City Centre Management, an organisation sharing best practice for centre managers and place managers around the world, during which time she launched two world congresses, a new Place Management Institute, an academic Masters programme and an EU funded project across the UK. Helen started her career at the Royal Institution of Chartered Surveyors (RICS) where she delivered a programme of over 100 events per annum for property professionals around the world and launched the RICS brand in China in 2005. Helen has a Masters in Leadership and Management, is a Chartered Fellow and on the Ethics Committee of the Chartered Institute of Marketing, is on an Advisory Panel for GamCare, a guest lecturer at Greenwich University and Vice Chair of a School Governing Body.

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