Creating a successful medical meeting – innovative session formats
We will share examples of how session formats are being adapted to deliver education and achieve learning objectives that meets the changing behaviours of Healthcare Professionals (HCPs):
Speaker
Caroline Mackenzie
Operations Director,
Open Audience
Caroline has worked in the business event industry for over 25 years, working with association and corporate clients predominantly within life science, pharma and heathcare disciplines. During this period she has seen how meetings and events have been impacted by external factors such as: regulatory compliance; the increase in the experiential demands of delegates at face to face meetings; and the desire by organisation to create tangible legacies
