CMI – Engaging with the next generation
Attracting young members and driving member engagement is an increasing challenge for professional bodies. In this presentation, I will first share the CMI approach to member engagement before then showcasing an example of how we are applying our engagement model to engage and attract learners into paid membership at the end of their study.
CMI member engagement strategy Engagement model Case study – young member engagement Measuring performance
Ref:ENG17/TLK-6968