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Unchecked Talk
12 Mar 2018

Case Study: Membership will kill the association! Exploring diversified memberships

Topics

Member engagement Membership communications Sales

Changing the basis of its relationship with its members is a big step for any membership organization – and a potentially risky one; but there are, also, potentially significant benefits. Whether a change is in the best interests of the association will depend, amongst other things, on the nature of the association, the makeup of its members and the alternative structure/s being considered. This session explores some of the crucial considerations. The importance of membership: Types of ESSMA membership and the revenue generated per category Profit vs. non-profit Creating value for your members and content development Communicating with members vs. non-members How far should you go in facilitation? Pre-sales lead generation

Changing the basis of its relationship with its members is a big step for any membership organization – and a potentially risky one; but there are, also, potentially significant benefits.

Whether a change is in the best interests of the association will depend, amongst other things, on the nature of the association, the makeup of its members and the alternative structure/s being considered. This session explores some of the crucial considerations.

The importance of membership: Types of ESSMA membership and the revenue generated per category Profit vs. non-profit Creating value for your members and content development Communicating with members vs. non-members How far should you go in facilitation? Pre-sales lead generation

Ref:AWC18/TLK-7209

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